Driving Cosmetics Excellence for Morrisons
Client:
Morrisons
Brief:
Morrisons needed a partner to manage Cosmetics fixture replenishment and maintenance. This included weekly store visits to merchandise deliveries, work back stock, and place orders to improve availability and sales.
During promotions (every 6-8 weeks), we handled POS removal and replacement, liaising with brands, POS companies, and logistics teams. We also supported NPD range changes and fixture updates for L’Oréal, Coty, and Badgequo by coordinating manufacturer visits, in-store trials, and field team training.
Finally, we collaborated with the client to analyse sales data, action rapid remits, and ensure full estate visibility via a data-driven dashboard and image bank.
Our response:
This has been a successful and ongoing activity, providing detailed weekly data and invaluable store feedback. To achieve the best results, we began by conducting an in-store fixture audit, delivering instant visibility that was previously unavailable to the Category Managers.
As with any new account, challenges arose, including in-store issues such as stock ordering, damaged fixtures, and distribution inconsistencies. By working closely with the Category Buyer, we resolved these problems on a store-by-store basis, using our in-store presence and category expertise to provide tailored solutions.
The results speak for themselves: increased availability, growth in year-on-year sales, and satisfaction from both the Brands and the Retailer, who are delighted with the progress made so far.
RESULTS
Average coverage achieved
Stores Visited Weekly
Range Changes from April to November 2024
